aMarketForce, a leading provider of B2B marketing communication services announced today that it has successfully completed the development and execution of a new marcom strategy for a new service offering for one of their strategic accounts, a major marketing automation company.

aMarketForce first understood the client’s target audience, a role-based rather than a title based search, and developed a strong integrated demand generation strategy. They have started with the development of verified decision maker email list for awareness building and lead nurturing campaigns. Simultaneously they have also launched PPC and other advertising campaigns as a part of an integrated internet marketing strategy.

“The client had never executed a full fledge demand generation campaign in past. They were looking for a marketing partner who could help them set up the process,” said Reshma Nigam, aMarketForce’s CEO. “We have employed an experienced telesales team, researchers and internet marketing professionals to deliver powerful desired results for our client,’’ added Nigam.

aMarketForce’s B2B demand generation service ensures that clients have reliable resources for lead generation. aMarketForce’s team performs a variety of telephone, email and research-intensive tasks for prospect identification, qualification,lead capturing and nurturing. This helps in generating a continuous stream of qualified leads for clients, filling the sales pipeline both in the immediate future as well as for the longer term.

About aMarketForce

aMarketForce is a Silicon Valley based company that provides sales, marketing, customer support, and technical writing & documentation services to growth companies. Sales support and B2B marketing services span all aspects of lead development including database validation, scrubbing and cleansing, prospect database development and pre-qualification, as well as B2B lead generation. Marketing services include email campaign management, market research, SEO services, PPC campaign management, and website maintenance. Customer Support services include inbound technical support as well as pre-sales/post-sales customer support. aMarketForce’s technical writing services includes user documentation, installation manuals, training manuals, configuration and administration manuals aMarketForce is a reliable business partner that provides competent, trustworthy services for your inside sales and marketing teams.

Additional information about aMarketForce can be found at www.amarketforce.com. For further inquiries call Durga Sharma, Marketing Communications Manager at 408-342-1700 or email at dsharma@amarketforce.com.

Reference: http://www.amarketforce.com/aMarketForce_selected_by_Leader_in_Business_Process_Management_Solutions_for_B2B_Demand_Generation.php

]]> http://b2bmarketingservices.wordpress.com/2011/06/13/amarketforce-selected-by-a-leader-in-business-process-management-solutions-for-b2b-demand-generation/feed/ 0 b2bmarketingservices http://b2bmarketingservices.wordpress.com/2011/04/18/why-redo-your-website/ http://b2bmarketingservices.wordpress.com/2011/04/18/why-redo-your-website/#comments Mon, 18 Apr 2011 09:06:42 +0000 b2bmarketingservices http://b2bmarketingservices.wordpress.com/?p=234 ]]> Been to our website recently?

The aMarketForce website has got a fresh new look, and it is much more focused on addressing problems that businesses face today.

Since it is our new-website-month it is seems apt that we blog this month on ‘Why a website needs a regular update’. Let us take a look at a few key areas that you need to consider before doing a website makeover.

Why makeover your website? Here are some benefits

Tighter focus on current markets

• Focus on customers current issues
• Make it easier to navigate
• Make it easier to reach us
  

Better SEO – its time to do wholesale fixes

• Fix the coding issues
• Remove those extra tables
• Make it Social – Add your Twitter, FB page links
• Redo the meta tags

Add fresh content – Relevant SEO friendly content

• Add new pages
• Rewrite to add new target keywords

Increase Traffic – New traffic and new business

• Promote the new website through PR, marketing campaigns

And some downsides:

Cost – Do you have a budget yet?

• You need to hire a programmer or website development company
• You need a resource to manage the project – else it will flounder
• Additional work – Means extra hours
• Rewriting the pages – Now you need a writer too

Redo SEO – Nightmare if Search engines no longer credits you for your years of SEO work

• Redo the link building if links changes

Bottom line

o  Is it easy? No.

o  Would we do it again? Definitely, as the markets shift and we need to change our focus.

Additional information about aMarketForce marketing services can be found on www.amarketforce.com.

Follow aMarketForce on FACEBOOK:

http://www.facebook.com/pages/aMarketForce/313952790486

Reference link: http://amarketforce.com/blog/2011/04/why-redo-your-website/

aMarketForce, a leading provider of B2B marketing services and business email lists services announced technical writing and documentation services for high-tech and manufacturing companies. Technical Documentation Services include development of user guides, installation manuals, training manuals and configuration & administration manuals.

“Creating high quality documentation requires specific documentation tools, and writers who are capable of understanding the technical materials created by engineers, and convert those into customer-facing documentation. Our customers benefit from the expertise of our entire technical documentation group. Currently we are working on a very interesting documentation project with a global security software solutions provider” said Reshma Nigam, CEO of aMarketForce.

“Technical documentation services introduction has been on perfect timing with re-launch of our revamped website.” The writers at aMarketForce are well versed in technical writing who work closely with engineering teams to ensure that products are fully supported by market-ready documentation For more information about technical writing and technical documentation services, please visit http://www.amarketforce.com/technical-writing-documentation-services.php

About aMarketForce

aMarketForce is a Silicon Valley based company that provides sales, marketing, customer support and technical writing & documentation services to growth companies. aMarketForce’s technical writing and technical documentation services includes user documentation, installation manual, training manuals, configuration and administration manuals. Sales support and B2B marketing services span all aspects of lead development including database validation, scrubbing and cleansing, prospect database development and pre-qualification, as well as lead generation. Marketing services include email campaign management, market research, SEO services, PPC campaign management, and website maintenance. Customer Support services include inbound technical support as well as pre-sales/post-sales customer support. aMarketForce is a reliable business partner that provides competent, trustworthy services for your inside sales and marketing teams.

Additional information about aMarketForce can be found at www.amarketforce.com. For further inquiries call Durga Sharma, Marketing Communications Manager at 408-342-1700 or email at dsharma@amarketforce.com. Request a quote for technical writing and documentation services http://www.amarketforce.com/quote.php

Every event needs a well-executed plan to ensure success. Without a well planned and executed event – targeted attendee recruitment, error-free registrations, event content, event staffing, and follow-up – even the best of sales events will be a waste of money and time.

Events cost money. Make that money work for you. The two biggest elements of a successful event is the number of ‘right’ people who attend, and are exposed to the right messages. The biggest booth, a famous speaker, the most valued giveaways are all useless if your target audience did not turn up or got the wrong message.

Part 1 – Developing Your Audience

The key questions here are:

“How do I reach the right people?”

1.       Identify the right people:

a. Develop a good list. Be very clear about the profile that you want to reach, and create a list matching that profile. Nothing is worse than inviting CFOs to a technical event. (for more details, read our blog on List Development)

2. Reach the right people

a.       Use communication media effectively.

i.      Direct Mail: Informative and well designed direct mailers work well. A person may be inundated with email, but an envelope gets attention because it is one of very few mail pieces the recipient might have received that day. Also, if your list is short (focused on very senior executives, for example), a personally addressed letter send by FEDEX or UPS is well received.

ii.      Advertising: If your budget allows, advertise the event in trade magazines, on social networking sites, business networking sites and more. These can work wonders. Trade magazines often give you discounted advertising of you can help them with relevant content, so keep an eye on their editorial calendar and connect them with your customers who can help with industry-relevant material.

iii.      Website: Keep your website updated with the most current event information. Your invitees are very likely to visit your website upon being invited, and you want to showcase the event with direct links to the event registration page.  In addition, event pages should be properly SEOed.

iv.      Press Releases: Doing a press release about the event in local business publications and PR sites is another good technique for event marketing. Press releases should have the right message, media contact and details to make the event registration process easy.

v.      E-mail: E-mail is an inexpensive and popular technique. For targeted event marketing, you must have a good list. You also need to track if the emails are being opened, in addition to the usual email metrics.

vi.      Event Organizer Website. Ensure prominent positioning if your event is part of a larger industry meeting, with appropriate links.

vii.      Tele-marketing: After executing direct mail and event email campaigns, we recommend follow-up tele-marketing. You can start with the email campaign opener’s lists who have not responded to your campaign. You can also directly start the tele-marketing campaign by using targeted lists. Refer to our website for more information on event business list development and tele-calling services.

viii.Social Networking Sites: Social networking sites can be a very useful source for event promotions. LinkedIn Events, Facebook Events, Twitter are some of the good sites on which you can promote your events to your prospects and customers.

3.       Follow-up, follow up, follow up.

i.      Just sending out an invitation is never enough. Follow up to ensure they have registered. After registration is confirmed, send event information details, with passes, tickets, URL links and whatever else is needed. Your local sales rep should be the prime contact, with their senior manager pitching in. Send email a few days before the event. Call the day before.

ii.      Make sure your follow-ups are brief and polite. Nobody likes being bugged. Light touches are better (With a hint of humor if you can carry it off).

Refer to our website for more information on event email campaign services.

b.      In the next few sections (coming soon on this site), we will cover:

i.      How to develop the right message?

ii.      How to incent them to come?

iii.      How to make them feel good that they came?

iv.      How to ensure they go back and tell others?

v.      How to make them feel like coming to your next event?

Additional information about event recruitment services and aMarketForce marketing services can be found on www.amarketforce.com.

San Jose, CA November:

aMarketForce, a leading provider of B2B marketing services and business email lists services  announced today that it is positioned now to offer end-to-end Integrated Database Validation and Maintenance Services. aMarketForce’s Integrated Database Validation Solution includes database cleansing, database scrubbing, email appending, mailing list appending, database verification, de-duplication, and CRM data integration services.

Prospect databases are often filled with incorrect and out-of-date information. With 20-30 % general industry attrition rate, 20% of your database gets out dated in every quarter, 5% of the database has incorrect phone numbers or email addresses. More than 5% of the database has missing information. In short, databases get dirty very soon and database hygiene is a major concern for companies doing serious marketing campaigns.

Marketing and sales groups, who are power users of the prospect/customer databases have very little time to maintain or keep the databases current. It is inefficient and cost-ineffective to dedicate the time of an experienced sales executive to updating such a dirty database. Using a poor database for marketing and sales programs is a waste of money as it does not produce the expected results.  aMarketForce’s Integrated Database Validation Solution has helped companies clean their databases and update it with valid information .

aMarketForce has a strong team of database analysts, web researchers and tele-callers; efficient in handling large business databases and lists validation. aMarketForce’s integrated database validation service can scrub clients’ existing databases to replace incorrect contacts, update contact information, validate targets, and ensure a uniform format, thus making it a current, correct and valuable sales asset. Email addresses and mailing addresses are also appended making sure your email and mailing campaigns are successful.

“We recommend that companies use the aMarketForce Integrated Database Validation Solution once every quarter to keep their databases current,” said Reshma Nigam, CEO of aMarketForce. “Our CRM expertise is an added advantage. We can upload your database onto a CRM software of your choice and customize the system for relevant reports that you will need to run your business.”

Request a quote for integrated database scrubbing services: http://www.amarketforce.com/quote.php

About aMarketForce

aMarketForce, the marketing subsidiary of V-Soft, Inc., is a Silicon Valley company that provides marketing, sales and customer support to growth focused companies. aMarketForce’s services cover all aspects of marketing communications such as prospect database development, database pre-qualification, database validation, scrubbing and cleansing, lead generation, email campaign management, market research, SEO services, PPC campaign management, website maintenance, inbound support – customer support, technical support, pre-sales/post-sales, and virtual assistant services. aMarketForce serves as a reliable business partner that adds value to an organization and provides competent, trustworthy support.

The company specializes in providing its clients with critical sales, marketing and support services required for increasing revenue and maximizing shareholder value. Operating from its offshore centers allows aMarketForce to provide its clients high value at low costs. aMarketForce accepts complete project responsibility, builds team around its customers’ domain, and provides unparalleled returns.

Additional information about aMarketForce can be found at www.amarketforce.com. For further inquiries call Durga Sharma, Marketing Communications Manager at 408-342-1700 or email at dsharma@amarketforce.com.

Prospect list development is the process of developing a clean list of contacts/prospects for marketing campaigns, telesales, and a host of sales related activities.

Why build a custom prospect list?

• Targeted marketing
• Generate more opportunities in the pipeline
• Shorter sales cycle
• Create steady revenue streams
• High ROI

Cheap, bulk lists/databases are easily available these days. Such lists are used by every other company. Vendors who sell these lists hardly give data accuracy guarantee. 50% of such list has inaccurate data which further needs proper data scrubbing, cleanup and validation.

Why not buy a cheap list from any vendor?

• 50%of the list has  inaccurate data
• Inside sales and sales team spend more time in chasing wrong contacts
• Poor ROI

Building a custom prospect list in-house requires lot of efforts and expertise. If you are still confused how to select a B2B list vendor then aMarketForce suggests 5 major questions as qualifiers for selecting a perfect list vendor? For those who have missed, here is our blog post on 5 questions you should ask your B2B Prospect List Vendor

What do you choose then? -  Custom-built list OR Cheap-bulk list

Additional information about aMarketForce and custom prospect list development services can be found at www.amarketforce.com.

Business Demands, Challenges and Need for Market Research:

1.     Demand for New Organization Structure and Visionary Decision Making

2.     Complex, Global and Targeted Marketing Strategies over High Competition

3.     Information Technology (IT) and Marketing

4.     Gen-X  Customers and Expectation

5.      Optimum Resources Utilization

It is a must for companies today to make a proper marketing intelligence collection, storage and analysis infrastructure with reliable information sources. Market Research team is a profit centre but companies generally are cautious over hiring and maintaining this high cost team. Many large corporation while opts to have an in-house team and outsource high end work occasionally; small and mid-sized companies prefers outsourcing the work to experience Market Research firms. Below, I have listed some of the advantages of outsourcing market research.

Benefits/Advantages of Outsourcing Market Research Work

• High-End Specialization – Experienced market research team using high-end tools and techniques for market research

• Secure and Confidential Research – Market Research firms provides anonymity and confidential market research experience to companies who are not comfortable sharing their name to their prospects or customers.

• Unbiased Research – Companies tend to be biased while doing competitive analysis or competitive product analysis. Outsourcing market research gives companies reliable and unbiased research results

• Access to varied industries related data and information – Market Research companies are constantly into collecting and analysing data for different industries with talented research professionals having varied industry knowledge.

• Cost savings

What are your opinions about market research outsourcing? Outsource it or not?

To learn more about how aMarketForce can help you with in Market Research, please visit: http://www.amarketforce.com/marketresearch.php

Challenges Facing Market Research Teams:

1.       Constant demands from decision makers for insights

2.       The Ongoing Need to Understand Global Markets

a.       Creating Strategies That Overcome Competitive forces

3.       Understanding New Segments such as Gen-X Customers and Expectations

4.       Bringing Information Technology (IT) and Marketing Closer

5.       Using Your Marketing Resources Optimally.

The problem: The cost of a market research team makes it a cost centre. In reality, it is anything but that. Unfortunately, businesses under cost and margin pressure frequently look at direct value-add – the number of leads generated or deals closed, and are therefore cautious about hiring and building a market research team that has no immediate bottom-line contribution.

Market research, however, is core to competitiveness. Large corporations know this, and can afford an in-house team; small and mid-sized companies have the same need but not all can afford the overhead. They need another option – market research, but only when needed.

Here are some of the advantages of contracting out market research to specialists.

• Specialization – Experienced market research teams typically use high-end tools and the newest techniques

• Security – Market Research firms provide anonymity to companies who are not comfortable sharing their name with their prospects or customers.

• Unbiased– An external research agency can give companies reliable and unbiased research results.

• Access to Diverse skills– Market Research companies work across industry verticals. They develop a broad base of skills that they can leverage, giving you more bang for your buck.

• Cost savings-A mid-sized company has to manage costs and using a specialist market research company helps – you only use them as needed. You do not have to pay four weeks wages for two weeks of work.

What are your experiences on contracting out market research? Has it been worth it or not?

To learn more about how aMarketForce can help you with in Market Research, please visit: http://www.amarketforce.com/marketresearch.php

• Does your company have events lined up for new quarter?

• Are you wondering if your event recruitment activities will be successful?

• Are you sure everyone on the event team has their act together?

Request a quote for event recruitment services: http://www.amarketforce.com/quote.php

Here are some quick tips for successful event planning:

• Start early
You need to start your event planning activities 2-3 months before the actual event. Here is a brief list of almost everything you need to do to make your event successful.

• Targeted prospect lists
Invite your prospects using targeted lists and clean databases. Use cold calling if you must, and send email invites for building awareness ahead of asking prospective attendees to register for the event. Make sure your communications clearly answer the question “what’s in it for them?”

• Make sure they register online
Always ensure your registrant self -registers for the event online. Sometimes executives are not comfortable registering for events based on a cold call; it’s your job to make them comfortable by giving the right information options on the registration page.

• Keep your website updated
Update your website homepage with event registration information and clear links to the registration page. In case it is a paid event, have an easily visible, secure on-line payment process.

• Keep in touch; don’t disconnect
Start early with event promotion and event recruitment activities; keep in touch with both prospects and registrants by updating them about the event and how attending it will benefit them. Email them details of the speaker(s), some interesting news about the city (in case it is trade show) such as restaurants or offbeat stories. Event planning involves more than just sending out email!

• Get the event on their calendar
Send calendar invites to registrants and follow up to ensure that your event is on their calendar.

• Remind, remind, remind
People forget. Remind them by sending an email or call (a day or two before a web event, a week before an out-of-town event).

• Post-event follow-up
Follow up soon after the event, (not longer than three days later) to thank them for attending, gather feedback and capture qualified leads and appointments for your sales team.
Share your ideas for successful event planning!!!

To learn more about how aMarketForce can help you with your event planning, event marketing, and aMarketForce event recruitment services, please visit: http://www.amarketforce.com/eventRecruitment.php

Request a quote for event recruitment services: http://www.amarketforce.com/quote.php

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aMarketForce, a B2B marketing services and market research company announced today that it has successfully completed Phase 1 of a Market Research Project for its client in US. The research work included intensive market Intellectual Property (IP) patent research, analysis and data mining.

“The client had a very specific and long term requirement for Intellectual Property (IP) patent research and analysis. After one year of extensive research work, we successfully completed Phase I. The client is very happy with our efforts,” quoted Reshma Nigam, CEO of aMarketForce. “Business Market Research and IP Research are strategic areas which directly relates to market share. We function as a strategic research division for our clients giving them a competitive edge at affordable costs,” added Nigam.

A business can easily lose its authority by failing to keep up-to-date on latest market trends, customer opinions, and competitor’s positioning. aMarketForce’s market research outsourcing services provides its clients’ with in-depth insight into their marketing space. aMarketForce’s diligent and knowledgeable market research analysts provides clients with regular updates on competitive new product announcements, competitive analysis, product pricing comparisons, customer opinions and satisfaction, current and future market trends, and much more. aMarketForce excels in providing market research services in the high-tech and life sciences sectors.

Request a quote for market research: http://www.amarketforce.com/quote.php

About aMarketForce

aMarketForce, the marketing subsidiary of V-Soft, Inc., is a Silicon Valley company that provides marketing, sales and customer support from its facilities in India. aMarketForce’s services cover all aspects of marketing communications such as prospect database development, database pre-qualification, database validation and cleansing, lead generation, email campaign management, market research, SEO services, PPC campaign management, website maintenance, inbound support – customer support, technical support, pre-sales/post-sales, and virtual assistant services. aMarketForce serves as a reliable business partner that adds value to an organization and provides competent, trustworthy support.

The company specializes in providing its clients with critical sales, marketing and support services required for increasing revenue and maximizing shareholder value. Operating from its offshore centers allows aMarketForce to provide its clients high value at low costs. aMarketForce accepts complete project responsibility, builds team around its customers’ domain, and provides unparalleled returns.

Additional information about aMarketForce can be found at www.amarketforce.com. For further inquiries call Durga Sharma, Marketing Communications Manager at 408-342-1700 or email at dsharma@amarketforce.com.